Topic
Outbound
3 posts on outbound.
A blank cell is four different problems
An empty field in your enrichment table can mean four incompatible things. Treat them as one and every number you report afterwards is wrong.
Agents are good at reach and bad at judgment
The AI SDR wave did not fail on volume. It failed on judgment. Which tells you exactly where the guardrails have to live, and it is not inside the agent.
What a GTM engineer actually does
The title is new enough that most descriptions of it are guesses. Here is the actual work, in the order it happens, from someone who does it daily.